Attend SEMA 2026
The SEMA Show offers an attendee experience like no other trade show on the planet — the ultimate venue to discover thousands of the newest products, build critical industry connections, and advance your business.
From 99+ free education sessions to live demonstrations across 14 product categories — SEMA is the defining event of the specialty equipment world.
star 5 Reasons to Attend
See Thousands of Products First
The SEMA Show is the ultimate venue to experience thousands of the latest automotive performance products — from new innovators and iconic brands — across every segment of the specialty equipment market.
Network at Scale
With over 2,400 exhibitors and thousands of industry professionals in attendance, the SEMA Show provides unmatched opportunities to make new business connections and strengthen existing ones — all under one roof.
Learn From the Best
99+ free education sessions led by top industry professionals cover a wide range of topics — helping attendees develop essential skills, gain actionable insights, and stay ahead of every curve.
Experience It Live
Experience live-action demonstrations, special sections highlighting the latest in motorsports, restyling, and truck/off-road — plus exclusive events that showcase the absolute cutting edge of the specialty automotive market.
Advance Your Operation
The SEMA Show is designed to help attendees take their professional careers and businesses to the next level. Leverage the show to boost ROI, discover emerging trends, and move your operation forward.
The Show Experience
- 14 Product Sections Across Every Segment
- Motorsports, Restyling, Truck/Off-Road & More
- Special Industry Events & Exclusive Awards
- Attendees Representing 140+ Countries & Regions