West Hall
Powersports, SxS & Lifestyle
Utility and performance innovation for powersports.
Show floor opens in SEMA SHOW 2026 NOVEMBER 3–6 · LAS VEGAS CONVENTION CENTER
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Sec WHY EXHIBIT?
Exhibiting at the SEMA Show puts your brand in front of thousands of qualified buyers and the most influential members of the media, from all over the world and every segment of the specialty equipment industry. Whether you are an established brand or are looking to go from garage to global, exhibiting at SEMA is the best investment to advance your brand goals.
EXHIBITOR RESOURCES
Find everything you need to exhibit at SEMA 2026
SHOW SECTIONS
Explore the SEMA Show floor by product category. Tap or hover a hall to see what's inside.
Featured Sections
Explore the Show by product category
West Hall
Restyling & Car Care
Appearance, interior upgrades, and care products.
West Hall
Trucks, SUVs & Off-Road
Suspension, accessories, and overland systems.
Central Hall
Racing & Performance
High-performance parts and race technologies.
FAQ
Frequently Asked Questions · Exhibitors
GENERAL
No questions match your search.
The process is easy!
If you are a returning exhibitor, and you know the email address you've used to previously purchase a SEMA Show booth, select YES, I HAVE USED THIS EMAIL. Then set a new password and complete your exhibit space purchase.
If are new exhibitor or your email isn't associated with your account—even if your company has purchased exhibit space before—select NO, THIS IS A NEW EMAIL to create an account and complete your exhibit space purchase.
SEMA Show Exhibit Space Rates are as follows:
- SEMA/TIA Member Rate: $24.95 per net sq. ft.
- Non-member rate: $39.95 per net sq. ft.
- Minimum Size: 100 net sq. ft. (10' x 10')
- Island booths: add $4,500 to above rates.
- Peninsula booths: add $1,500 to above rates.
There are many benefits to being an exhibitor. Learn more here and submit your application today!
The SEMA Show 2026 Exhibitor Service Manual (ESM) will be available in May of 2026. The 2025 Service Manual is currently available to serve as a guide and source of information for exhibitors planning to participate in the 2026 SEMA Show. If you require assistance or need more information, please contact SEMA Show Management at (909) 396-0289 or e-mail semashow@sema.org
Select NO, THIS IS A NEW EMAIL and follow the prompts to purchase exhibit space. This creates a new user under your company account and does not affect your account history or seniority.
The process is easy!
If you are a returning exhibitor, and you know the email address you’ve used to previously purchase a SEMA Show booth, select YES, I HAVE USED THIS EMAIL. Then set a new password and complete your exhibit space purchase.
If are new exhibitor or your email isn’t associated with your account—even if your company has purchased exhibit space before—select NO, THIS IS A NEW EMAIL to create an account and complete your exhibit space purchase.
SEMA Show Exhibit Space Rates are as follows:
- SEMA/TIA Member Rate: $24.95 per net sq. ft.
- Non-member rate: $39.95 per net sq. ft.
- Minimum Size: 100 net sq. ft. (10' x 10')
- Island booths: add $4,500 to above rates.
- Peninsula booths: add $1,500 to above rates.
There are many benefits to being an exhibitor. Learn more here and submit your application today!
Select NO, THIS IS A NEW EMAIL and follow the prompts to purchase exhibit space. This creates a new user under your company account and does not affect your account history or seniority.
If you've checked all email folders and still haven't received it, you may have multiple email records associated with your account that need to be merged. Contact us at 240‑275‑7362 or customercare@sema.org to get set up to make your 2026 SEMA Show exhibit space purchase.
If you've checked all email folders and still haven't received it, you may have multiple email records associated with your account that need to be merged. Contact us at 240‑275‑7362 or customercare@sema.org to get set up to make your 2026 SEMA Show exhibit space purchase.
No! If you need to create a new account with an email that hasn't been used to purchase a SEMA Show exhibit space before, we will add to your company record so all your seniority and account history will be saved.
No! If you need to create a new account with an email that hasn’t been used to purchase a SEMA Show exhibit space before, we will add to your company record so all your seniority and account history will be saved.
You can access the exhibit space rental application to choose your booth size and section, select a payment plan, and explore sponsorship opportunities.
No problem! Visit Set Your Password, enter your email address associated with your account and we will send password reset instructions.
You can access the exhibit space rental application to choose your booth size and section, select a payment plan, and explore sponsorship opportunities.
The SEMA Show offers multiple payment options for exhibit space, including eCheck/ACH, wire transfer, credit card, and check.
Wire payments must include an additional $25 USD to cover bank fees. Payments received without this fee may be considered incomplete and applications may not be accepted until paid in full.
Where permitted, a 1.5% credit card surcharge applies (debit cards are not surcharged).
Checks must be payable to SEMA and mailed to 1575 South Valley Vista Drive, Diamond Bar, CA 91765‑3914.
SEMA exhibitors may choose one of the following payment options:
- Option 1: 100% payment due with the Exhibit Space Rental Application.
- Option 2: 50% deposit with applications received by July 13, 2026, balance due by August 3, 2026. Applications received after July 13 require 100% payment.
- Option 3: 25% credit‑card deposit with application, plus three auto‑charged credit‑card payments of 25% each due May 27, July 2, and August 3, 2026. Not available for applications received after May 4, 2026.
Payments submitted on or after October 10, 2026 must be made by credit card or wire transfer. All bank fees are the exhibitor's responsibility.
No problem! Visit Set Your Password, enter your email address associated with your account and we will send password reset instructions.
Starting in 2026, as a SEMA Business Member, you will have access to a dedicated online portal where you can review your membership renewal date and renew your membership online.
In the meantime, we are here to help with any membership-related questions. Just call 240-ASK-SEMA (240-275-7362) or email customercare@sema.org.
The SEMA Show offers multiple payment options for exhibit space, including eCheck/ACH, wire transfer, credit card, and check.
Wire payments must include an additional $25 USD to cover bank fees. Payments received without this fee may be considered incomplete and applications may not be accepted until paid in full.
Where permitted, a 1.5% credit card surcharge applies (debit cards are not surcharged).
Checks must be payable to SEMA and mailed to 1575 South Valley Vista Drive, Diamond Bar, CA 91765‑3914.
SEMA exhibitors may choose one of the following payment options:
- Option 1: 100% payment due with the Exhibit Space Rental Application.
- Option 2: 50% deposit with applications received by July 13, 2026, balance due by August 3, 2026. Applications received after July 13 require 100% payment.
- Option 3: 25% credit‑card deposit with application, plus three auto‑charged credit‑card payments of 25% each due May 27, July 2, and August 3, 2026. Not available for applications received after May 4, 2026.
Payments submitted on or after October 10, 2026 must be made by credit card or wire transfer. All bank fees are the exhibitor's responsibility.
The SEMA Show is an accessible event for qualified professionals. For any accessibility-related questions, please contact customer service Monday - Friday, 9:00 am to 5:00 pm, Pacific Time, at 508-743-8571 or email AAPEXSEMA@maritz.com. We welcome and encourage all feedback and suggestions from our registrants with disabilities. We will do our best to assist you and address your accessibility needs.
The SEMA Show 2026 Exhibitor Service Manual (ESM) will be available in May of 2026. The 2025 Service Manual is currently available to serve as a guide and source of information for exhibitors planning to participate in the 2026 SEMA Show. If you require assistance or need more information, please contact SEMA Show Management at (909) 396-0289 or e-mail semashow@sema.org
The 2026 SEMA Show floorplan will be available in the Spring of 2026. At this time a list of 2025 SEMA Show Exhibitors can be found at www.semashow.com/floorplan.
SEMA offers its 7,000+ business members a variety of tools and resources to help their businesses succeed, including discounted exhibit space rates at the SEMA Show!
Membership is based on your annual sales volume, and where your company is located.
To qualify for the SEMA Show Member Rate, Exhibitors must be a member in good standing of SEMA or TIA from the execution of the Exhibit Space Rental Application through the Show's conclusion. SEMA or TIA members from the United States, Canada and Mexico must pay minimum dues of at least $350 per year to qualify for the Member Rate on booth space. International exhibitors (outside of Canada and Mexico) must pay a minimum dues of at least $1,000 to qualify for the Member Rate on booth space.
The 2026 SEMA Show Hours Are:
- Tuesday, November 3rd: 9:00 am — 5:00 pm
- Wednesday, November 4th: 9:00 am — 5:00 pm
- Thursday, November 5th: 9:00 am — 5:00 pm
- Friday, November 6th: 9:00 am — 4:00* pm
*Registration closes at 2:00pm
Please contact companies assigned Sales Rep directly. If you do not know who your sales rep is, you may contact the SEMA Show Department at 909-396-0289 or email semashow@sema.org.
You can ship two (2) ways: Ship in advance to the Freeman Warehouse September 24 – October 22, 2026 (date subject to change) and Freeman will deliver your freight to your booth during your target time, or you can ship directly to the Las Vegas Convention Center (freight must arrive on your assigned target day). Drivers must check-in at the Freeman Marshaling Yard first to receive a Freight Door assignment before coming to the Las Vegas Convention Center.
You must be a SEMA Show exhibitor to reserve a meeting room at either the Las Vegas Convention Center or any Las Vegas hotel. Exhibitors can reserve a meeting room by completing the Meeting Space Reservation Form in the online Exhibitor Service Manual available May 4th, 2026.
Companies are not permitted to sell anything for delivery at the Show. Orders may be taken for future delivery only. Giveaways are permitted in accordance with the Show Rules and Regulations and are subject to Show Management approval. See the tab labeled 'Promotion and Contest Rules/Application' at www.semashow.com/esm
If you are an exhibitor, you may host a meeting or event in your booth either two (2) hours prior to the Show opening or two (2) hours after Show close, with Show Management approval. Please complete the Booth/Outside Events Form in the online Exhibitor Service Manual available May 4, 2026.
Exhibitors must receive a Merchandise Removal Pass from their floor manager or the Show Management Office in Room C104 to remove anything from the Show from 9:00 am, Tuesday, November 3, 2026, through 12:00 pm, Friday, November 6, 2026. Exhibitors are not permitted to remove anything from the exhibit floor from 12:00 pm - 4:00 pm on Friday, November 6, 2026.
If a company manufactures any product or offers services that are fit to be exhibited at AAPEX and/or the SEMA Show, the company is considered a Non-Exhibiting Company (NEC). NECs can send a maximum of two representatives to the Shows for up to two years to evaluate the Show for future participation as an Exhibitor. Companies must return as an Exhibitor for their next participation at AAPEX and/or the SEMA Show, if they have previously attended as any of the following at either Show:
- Two times as an NEC - limited to 2 registrants each time
- Two or more times as an Exhibitor
- One time as an NEC and one time as an Exhibitor
Registration fee for NEC and spouse is $399 per person. Lost badges can be reprinted one time for $399.
Material Handling is the service to move and store your freight from the freight carrier. This service includes off-loading from delivery truck; delivery to your booth; removing empty crates and boxes; storing and returning the empties: and delivery to your carrier. This service is all provided exclusively by Freeman. It is a one-time charge for incoming and outgoing. See the Material Handling order form for rates. Exhibitors with 800 square feet or less will receive their first 500 lbs. of material handling FREE with no restrictions. It can be delivered to the Freeman Advance Warehouse, shipped directly to show site or delivered in a Privately-Owned Vehicle (POV) or a rental vehicle which is driven by your employee (not temporary labor) to receive the 500 lbs. free.
"Outboarding" is when any non-exhibitor hosts an event anywhere in the city that attracts SEMA Show buyers. If you hear of an outboarding event, please contact the Show Management Office, 702-943-3505 or your floor manager. To contact Show Management in advance of the Show, please call 909-396-0289.
Exhibitors are not permitted to photograph or video the exhibit or product of another exhibitor without prior approval. Exhibitors are prohibited from entering the exhibit space of another exhibitor without permission from that exhibitor, and at no time may anyone enter an exhibit space that is not staffed. Review all information on the Intellectual Property Rights Form for further information.
Specific instructions on how to update your company's Show Directory listing online will be sent via email to your company's primary contact beginning in July 2026. The deadline to update information to be included in the printed SEMA Show Directory is August 21, 2026 (date subject to change). If you have any questions or need assistance regarding your company's Directory Listing, contact Maurice O'Connell at mauriceo@sema.org, or contact Show Management* at 909-396-0289.
You must complete the Exhibit Space Design Notification Form and submit a drawing (hand drawing is acceptable), rendering or digital photo clearly detailing all booth dimensions, including length, width and height. For all multi-level booths, you must provide a copy of the architect/engineering drawing that has a current wet stamp of approval from a certified structural engineer.
Several options are available for obtaining new product information. Several options are available for obtaining new product information. One of the easiest ways is to visit the New Products Showcase at the 2026 SEMA Show. At the New Products Showcase, buyers and media can use the SEMA Show mobile app's "Product Scanner" feature to scan and download product photos and exhibitor information that will remain on your SEMA Show app long after the show has ended. We will also feature all products entered to the 2025 New Products Showcase page throughout the year in the ‘New Products Gallery’” located here.
The SEMA Show is a business to business trade show. Attendees, exhibitors and media must wear appropriate apparel at all times. Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.
You may hand carry freight if your display or product is capable of being carried into the hall by hand. Only small, two-wheel dollies can be used.
Please contact companies assigned Sales Rep directly. If you do not know who your sales rep is, you may contact the SEMA Show Department at 909-396-0289 or email semashow@sema.org.
This date has been established for the arrival of freight at the Las Vegas Convention Center using a common carrier. Target dates are listed by booth numbers. If you miss your target date, you may be required to pay a surcharge on material handling. If you ship in advance to the Freeman warehouse, the freight will be at your exhibit space at your designated target date. If you need to change your target date, e-mail Joe Boone of Freeman at joe.boone@freemanco.com.
If you need to change your company's designated key contact, we must receive the request in writing. Please email the new key contact's name and email address to MargaretR@sema.org.
In order to qualify to hang a sign, your booth must be 20' x 20' or larger and may not be a linear booth. You must complete the Hanging Sign Design Notification Form and submit a rendering or digital photo of the sign showing all graphics, placement above booth, and dimensions, including width, height and circumference. Hanging signs may be hung at any height; however, the sign itself can be no more than 8' in height from top to bottom and must be finished on all sides. Freeman is required to hang all hanging signs and it is recommended that you ship in advance to ensure the sign is assembled and hung in a timely matter. Please note that Freeman costs for hanging a sign are incurred at both installation and dismantle so budget accordingly.
A Personally Operated Vehicle (POV) is a vehicle driven by you or your employee and Freeman will deliver the materials to your booth. Exhibitors with 400 square feet or less will receive the first 500 lbs. of materials free. Any freight over 500 lbs. will be charged the material handling rate for onsite delivery. Delivery must take place during move-in Saturday and Sunday, 8:00 am - 5:00 pm and Monday, 8:00 am - 2:30 pm. Exhibitors with 450 square feet of freight or larger must be moved as Material Handling by Freeman, and the applicable charges will be billed to your company.
Available parking for guests but may require a daily fee for self-parking
and valet services. Information subject to change.
For more information, please contact the property. For oversize vehicle
parking inquiry please contact the property.
Limited parking at the following locations:
Please follow the instructions in the Booth Vehicle Information form for questions related to arrival for all booth vehicles CLICK HERE
To attend the SEMA Show Tuesday, November 3 - 6, 2026 you must meet the required qualifying guidelines and register.
SEMA Show Friday - Open to the public tickets will not be available through SEMA Show registration. SEMA Show Friday - Open to the public tickets can ONLY be purchased at www.semafest.com.
Yes. For your reference, we provide a Budget Calculator. This will help you decide which items you need for your exhibit and how to succeed at the Show. Then, go to the Exhibitor Services Manual and select the forms you need in order to complete your show plan.
No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show Management* does not provide childcare services onsite. Use of a school issued ID is not acceptable to prove age unless it provides a date of birth.
Badges must always be worn in the AAPEX and the SEMA Show areas.
Lead retrieval is a powerful tool that helps exhibitors quickly and easily collect contact information from attendees who visit their booth. Instead of manually writing down names or scanning business cards, you can simply scan an attendee's badge using a lead retrieval scanner or app. It's fast, accurate, and instantly organizes the data you need for effective follow up.
Why Exhibitors Love Lead Retrieval:
- Capture more leads, faster - Instantly scan badges and collect attendee info in seconds. No more missed opportunities or lost business cards.
- Qualify on the spot - Add notes and custom qualifiers as you talk, so your sales team knows exactly how to follow up.
- Access real time data - View and export your leads at any time, even during the Show. Perfect for managing hot prospects right away.
- Professional and polished - Impress attendees with your organized, high-tech setup and show you're serious about doing business.
- Boost ROI - Make the most of your investment in the Show by turning conversations into real sales opportunities.
Lead retrieval doesn't just help you collect leads; it helps you convert them. It's your key to driving post-show results, building stronger connections, and growing your business.
Make every lead count.
Want to accelerate your lead generation at the Show? Buckle up - here's how!
To fuel your sales pipeline, rent a lead retrieval scanner from Maritz! These powerful tools put you in the driver's seat, making capturing and tracking leads for smooth follow-ups easy. For more details, email Maritz lead retrieval specialists at expressleadpro@maritz.com.
Don't stall - capture leads, accelerate connections and drive your business to success!
More information will be released Spring 2026.
No. Badges CANNOT be reproduced, transferred or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show Management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the Show floor and both of you may not be allowed to attend a future Show.
Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.
REGISTRATION
No questions match your search.
The SEMA Show is a trade-only industry event. Only qualified registrants employed within the automotive aftermarket industry are approved to receive a badge. Qualified registrants may register online at www.semashow.com when registration goes live Spring 2026. Exhibiting personnel may only register online via their company's key contact, who is designated on your company's booth's Exhibit Space Rental Application (ESRA).
Registration costs vary by attendee type and deadline. For current pricing, visit www.semashow.com when registration opens in Spring 2026.
We accept credit cards or debit cards (Visa, MasterCard, American Express, Discover) for the onsite registration fee. CASH, or Checks will NOT be accepted onsite. No Exceptions.
No. Registration fees are non-refundable. No credits or refunds for registration fees will be provided. No exceptions. Please note: Failure to obtain a visa in advance of the Show does not constitute a valid basis for a refund.
When your company key contact signs into the online system, it will indicate how many are registered, how many remain in your complimentary allotment, and how many have been paid for, if any.
Domestic badges are mailed in advance closer to the Show date. International badges and late registrations should be picked up on-site at registration. Check your confirmation email for final fulfillment details.
Yes. All US and Canadian exhibiting company addresses are considered domestic. All other non-US or non-Canadian company addresses are considered international. International exhibitor badges are not mailed pre-show.
No. Domestic exhibitor badges are mailed UPS 2nd-day Express. UPS cannot deliver to a P.O. Box. A US or Canadian physical street address must be provided.
Changes to badges may be made online at www.SEMAShow.com/register (until the badges are mailed) by the booth's key contact. Once badges have been mailed, changes must be made onsite in the Exhibitor Registration area. The incorrect badge will need to be surrendered onsite in Exhibitor Registration to receive the new, updated badge.
No. Exhibitor badges may only be issued with the official exhibiting company name provided on your company's booth space application. Exhibitor badges will not be issued to non-exhibiting business associates, consumers, relatives, friends, or guests.
Each exhibitor key contact must provide their own unique email address, as well as a unique email address for each exhibiting personnel registration to complete registration and a confirmation will be sent to each registrant. If a company shares one email address, registration will not be able to be completed. No exceptions.
No, neither Show Management or customer service can take your information over the phone. No exceptions. You must register online or in person, complete the registration form, and provide payment as well as any documents required to prove you are qualified to receive a badge for our Show.
Pre-show EXHIBITORS may only register online via their designated key contact. Onsite registration is $100 USD per person over company allotment starting October 29th. We strongly encourage you to pre-register online to save time and money and receive your badge(s) in the mail if completed prior to domestic pre-reg deadline of September 25th, and international pre-reg deadline of September 11th.
You must register before the visa letter can be sent, and the letter may only be made for the individual's name and company name in their registration record. Invite letters are sent via email instantaneously as a bounce back to the email address you provide during registration. Emailed, printed-out copies of the visa letter are acceptable. Management no longer prepares and express-mails abroad personalized letters because originals of visa invite letters are no longer required. The bounce-back, emailed invitation letter is sufficient.
It is the sole responsibility of the attendee to take care of any government visa requirements and allow sufficient time for the visa entry application process. Attendees and exhibitors should contact their nearest embassy or consulate to determine the appropriate timing and requirements related to their visa application. SEMA will not contact embassies and consulates on behalf of visa applicants or provide any other assistance relating to visa issues. All costs associated with applying for a visa are the sole responsibility of the attendee or exhibitor in need of the letter.
Failure to obtain a visa in advance of the Show does not constitute a valid reason for a refund or credit.
If you have questions, please contact customer service Monday - Friday, 9:00 am to 5:00 pm, EASTERN TIME, at 508-743-8571 or email AAPEXSEMA@maritz.com.
Featured Vehicle badges are not pre-registered and are not mailed before the Show. When you check in your vehicle, you will receive a special registration form that must be completed on-site.
Yes. If you arrive onsite and for any reason do not have your badge, you may have it reprinted onsite one (1) time only for a fee of $100 USD per badge. The fee for reprinting a Non-Exhibiting Company (NEC), Financial Investment Company (FIN), Manufacturer/Supplier/Buyer (MSB) and Vehicle Manufacturer, OEM (VMO) is $399 USD per badge. You may not have anyone else's badge reprinted onsite but your own. You will need to present an official, government-issued photo ID (like a passport or driver's license) that must match the name in your registration record. Go to the Main Registration to pay the fee and have your badge reprinted.
EXHIBITOR
No questions match your search.
The process is easy!
If you are a returning exhibitor, and you know the email address you’ve used to previously purchase a SEMA Show booth, select YES, I HAVE USED THIS EMAIL. Then set a new password and complete your exhibit space purchase.
If are new exhibitor or your email isn’t associated with your account—even if your company has purchased exhibit space before—select NO, THIS IS A NEW EMAIL to create an account and complete your exhibit space purchase.
SEMA Show Exhibit Space Rates are as follows:
- SEMA/TIA Member Rate: $24.95 per net sq. ft.
- Non-member rate: $39.95 per net sq. ft.
- Minimum Size: 100 net sq. ft. (10' x 10')
- Island booths: add $4,500 to above rates.
- Peninsula booths: add $1,500 to above rates.
There are many benefits to being an exhibitor. Learn more here and submit your application today!
The process is easy!
If you are a returning exhibitor, and you know the email address you've used to previously purchase a SEMA Show booth, select YES, I HAVE USED THIS EMAIL. Then set a new password and complete your exhibit space purchase.
If are new exhibitor or your email isn't associated with your account—even if your company has purchased exhibit space before—select NO, THIS IS A NEW EMAIL to create an account and complete your exhibit space purchase.
SEMA Show Exhibit Space Rates are as follows:
- SEMA/TIA Member Rate: $24.95 per net sq. ft.
- Non-member rate: $39.95 per net sq. ft.
- Minimum Size: 100 net sq. ft. (10' x 10')
- Island booths: add $4,500 to above rates.
- Peninsula booths: add $1,500 to above rates.
There are many benefits to being an exhibitor. Learn more here and submit your application today!
Select NO, THIS IS A NEW EMAIL and follow the prompts to purchase exhibit space. This creates a new user under your company account and does not affect your account history or seniority.
Select NO, THIS IS A NEW EMAIL and follow the prompts to purchase exhibit space. This creates a new user under your company account and does not affect your account history or seniority.
If you've checked all email folders and still haven't received it, you may have multiple email records associated with your account that need to be merged. Contact us at 240‑275‑7362 or customercare@sema.org to get set up to make your 2026 SEMA Show exhibit space purchase.
If you've checked all email folders and still haven't received it, you may have multiple email records associated with your account that need to be merged. Contact us at 240‑275‑7362 or customercare@sema.org to get set up to make your 2026 SEMA Show exhibit space purchase.
No! If you need to create a new account with an email that hasn’t been used to purchase a SEMA Show exhibit space before, we will add to your company record so all your seniority and account history will be saved.
No! If you need to create a new account with an email that hasn't been used to purchase a SEMA Show exhibit space before, we will add to your company record so all your seniority and account history will be saved.
You can access the exhibit space rental application to choose your booth size and section, select a payment plan, and explore sponsorship opportunities.
You can access the exhibit space rental application to choose your booth size and section, select a payment plan, and explore sponsorship opportunities.
No problem! Visit Set Your Password, enter your email address associated with your account and we will send password reset instructions.
No problem! Visit Set Your Password, enter your email address associated with your account and we will send password reset instructions.
The SEMA Show offers multiple payment options for exhibit space, including eCheck/ACH, wire transfer, credit card, and check.
Wire payments must include an additional $25 USD to cover bank fees. Payments received without this fee may be considered incomplete and applications may not be accepted until paid in full.
Where permitted, a 1.5% credit card surcharge applies (debit cards are not surcharged).
Checks must be payable to SEMA and mailed to 1575 South Valley Vista Drive, Diamond Bar, CA 91765‑3914.
SEMA exhibitors may choose one of the following payment options:
- Option 1: 100% payment due with the Exhibit Space Rental Application.
- Option 2: 50% deposit with applications received by July 13, 2026, balance due by August 3, 2026. Applications received after July 13 require 100% payment.
- Option 3: 25% credit‑card deposit with application, plus three auto‑charged credit‑card payments of 25% each due May 27, July 2, and August 3, 2026. Not available for applications received after May 4, 2026.
Payments submitted on or after October 10, 2026 must be made by credit card or wire transfer. All bank fees are the exhibitor's responsibility.
The SEMA Show offers multiple payment options for exhibit space, including eCheck/ACH, wire transfer, credit card, and check.
Wire payments must include an additional $25 USD to cover bank fees. Payments received without this fee may be considered incomplete and applications may not be accepted until paid in full.
Where permitted, a 1.5% credit card surcharge applies (debit cards are not surcharged).
Checks must be payable to SEMA and mailed to 1575 South Valley Vista Drive, Diamond Bar, CA 91765‑3914.
SEMA exhibitors may choose one of the following payment options:
- Option 1: 100% payment due with the Exhibit Space Rental Application.
- Option 2: 50% deposit with applications received by July 13, 2026, balance due by August 3, 2026. Applications received after July 13 require 100% payment.
- Option 3: 25% credit‑card deposit with application, plus three auto‑charged credit‑card payments of 25% each due May 27, July 2, and August 3, 2026. Not available for applications received after May 4, 2026.
Payments submitted on or after October 10, 2026 must be made by credit card or wire transfer. All bank fees are the exhibitor's responsibility.
Starting in 2026, as a SEMA Business Member, you will have access to a dedicated online portal where you can review your membership renewal date and renew your membership online.
In the meantime, we are here to help with any membership-related questions. Just call 240-ASK-SEMA (240-275-7362) or email customercare@sema.org.
Starting in 2026, as a SEMA Business Member, you will have access to a dedicated online portal where you can review your membership renewal date and renew your membership online.
In the meantime, we are here to help with any membership-related questions. Just call 240-ASK-SEMA (240-275-7362) or email customercare@sema.org.
The SEMA Show 2026 Exhibitor Service Manual (ESM) will be available in May of 2026. The 2025 Service Manual is currently available to serve as a guide and source of information for exhibitors planning to participate in the 2026 SEMA Show. If you require assistance or need more information, please contact SEMA Show Management at (909) 396-0289 or e-mail semashow@sema.org
The SEMA Show 2026 Exhibitor Service Manual (ESM) will be available in May of 2026. The 2025 Service Manual is currently available to serve as a guide and source of information for exhibitors planning to participate in the 2026 SEMA Show. If you require assistance or need more information, please contact SEMA Show Management at (909) 396-0289 or e-mail semashow@sema.org
Please contact companies assigned Sales Rep directly. If you do not know who your sales rep is, you may contact the SEMA Show Department at 909-396-0289 or email semashow@sema.org.
You must complete the Exhibit Space Design Notification Form and submit a drawing (hand drawing is acceptable), rendering or digital photo clearly detailing all booth dimensions, including length, width and height. For all multi-level booths, you must provide a copy of the architect/engineering drawing that has a current wet stamp of approval from a certified structural engineer.
You can ship two (2) ways: Ship in advance to the Freeman Warehouse September 24 – October 22, 2026 (date subject to change) and Freeman will deliver your freight to your booth during your target time, or you can ship directly to the Las Vegas Convention Center (freight must arrive on your assigned target day). Drivers must check-in at the Freeman Marshaling Yard first to receive a Freight Door assignment before coming to the Las Vegas Convention Center.
You may hand carry freight if your display or product is capable of being carried into the hall by hand. Only small, two-wheel dollies can be used.
Companies are not permitted to sell anything for delivery at the Show. Orders may be taken for future delivery only. Giveaways are permitted in accordance with the Show Rules and Regulations and are subject to Show Management approval. See the tab labeled 'Promotion and Contest Rules/Application' at www.semashow.com/esm
Please contact companies assigned Sales Rep directly. If you do not know who your sales rep is, you may contact the SEMA Show Department at 909-396-0289 or email semashow@sema.org.
Exhibitors must receive a Merchandise Removal Pass from their floor manager or the Show Management Office in Room C104 to remove anything from the Show from 9:00 am, Tuesday, November 3, 2026, through 12:00 pm, Friday, November 6, 2026. Exhibitors are not permitted to remove anything from the exhibit floor from 12:00 pm - 4:00 pm on Friday, November 6, 2026.
You can ship two (2) ways: Ship in advance to the Freeman Warehouse September 24 – October 22, 2026 (date subject to change) and Freeman will deliver your freight to your booth during your target time, or you can ship directly to the Las Vegas Convention Center (freight must arrive on your assigned target day). Drivers must check-in at the Freeman Marshaling Yard first to receive a Freight Door assignment before coming to the Las Vegas Convention Center.
Material handling services include receiving shipments, moving freight to and from your booth space, and storing empty containers during the Show. These services are ordered through the official service providers in the Exhibitor Service Manual.
Companies are not permitted to sell anything for delivery at the Show. Orders may be taken for future delivery only. Giveaways are permitted in accordance with the Show Rules and Regulations and are subject to Show Management approval. See the tab labeled 'Promotion and Contest Rules/Application' at www.semashow.com/esm
Specific instructions on how to update your company's Show Directory listing online will be sent via email to your company's primary contact beginning in July 2026. The deadline to update information to be included in the printed SEMA Show Directory is August 21, 2026 (date subject to change). If you have any questions or need assistance regarding your company's Directory Listing, contact Maurice O'Connell at mauriceo@sema.org, or contact Show Management* at 909-396-0289.
This date has been established for the arrival of freight at the Las Vegas Convention Center using a common carrier. Target dates are listed by booth numbers. If you miss your target date, you may be required to pay a surcharge on material handling. If you ship in advance to the Freeman warehouse, the freight will be at your exhibit space at your designated target date. If you need to change your target date, e-mail Joe Boone of Freeman at joe.boone@freemanco.com.
Exhibitors must receive a Merchandise Removal Pass from their floor manager or the Show Management Office in Room C104 to remove anything from the Show from 9:00 am, Tuesday, November 3, 2026, through 12:00 pm, Friday, November 6, 2026. Exhibitors are not permitted to remove anything from the exhibit floor from 12:00 pm - 4:00 pm on Friday, November 6, 2026.
SEMA offers its 7,000+ business members a variety of tools and resources to help their businesses succeed, including discounted exhibit space rates at the SEMA Show!
Membership is based on your annual sales volume, and where your company is located.
| SEMA Membership Dues - US, Canada and Mexico | |
|---|---|
| Dues | Annual Sales Volume |
| $350 | Up to $499,999 |
| $550 | $500,000 to $999,999 |
| $825 | $1,000,000 to $2,499,999 |
| $1,100 | $2,500,000 to $4,999,999 |
| $1,250 | $5,000,000 to $9,999,999 |
| $1,500 | $10,000,000 to $19,999,999 |
| $2,000 | $20,000,000 and up |
| SEMA Membership Dues - International | |
|---|---|
| Dues | Annual Sales Volume |
| $1,000 | $1,000,000 to $2,499,999 |
| $1,100 | $2,500,000 to $4,999,999 |
| $1,250 | $5,000,000 to $9,999,999 |
| $1,500 | $10,000,000 to $19,999,999 |
| $2,000 | $20,000,000 and up |
To qualify for the SEMA Show Member Rate, Exhibitors must be a member in good standing of SEMA or TIA from the execution of the Exhibit Space Rental Application through the Show’s conclusion. SEMA or TIA members from the United States, Canada and Mexico must pay minimum dues of at least $350 per year to qualify for the Member Rate on booth space. International exhibitors (outside of Canada and Mexico) must pay a minimum dues of at least $1,000 to qualify for the Member Rate on booth space.
A Personally Operated Vehicle (POV) is a vehicle driven by you or your employee and Freeman will deliver the materials to your booth. Exhibitors with 400 square feet or less will receive the first 500 lbs. of materials free. Any freight over 500 lbs. will be charged the material handling rate for onsite delivery. Delivery must take place during move-in Saturday and Sunday, 8:00 am - 5:00 pm and Monday, 8:00 am - 2:30 pm. Exhibitors with 450 square feet of freight or larger must be moved as Material Handling by Freeman, and the applicable charges will be billed to your company.
Material Handling is the service to move and store your freight from the freight carrier. This service includes off-loading from delivery truck; delivery to your booth; removing empty crates and boxes; storing and returning the empties: and delivery to your carrier. This service is all provided exclusively by Freeman. It is a one-time charge for incoming and outgoing. See the Material Handling order form for rates. Exhibitors with 800 square feet or less will receive their first 500 lbs. of material handling FREE with no restrictions. It can be delivered to the Freeman Advance Warehouse, shipped directly to show site or delivered in a Privately-Owned Vehicle (POV) or a rental vehicle which is driven by your employee (not temporary labor) to receive the 500 lbs. free.
Please follow the instructions in the Booth Vehicle Information form for questions related to arrival for all booth vehicles CLICK HERE
Specific instructions on how to update your company's Show Directory listing online will be sent via email to your company's primary contact beginning in July 2026. The deadline to update information to be included in the printed SEMA Show Directory is August 21, 2026 (date subject to change). If you have any questions or need assistance regarding your company's Directory Listing, contact Maurice O'Connell at mauriceo@sema.org, or contact Show Management* at 909-396-0289.
Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.
SEMA offers its 7,000+ business members a variety of tools and resources to help their businesses succeed, including discounted exhibit space rates at the SEMA Show!
Membership is based on your annual sales volume, and where your company is located.
To qualify for the SEMA Show Member Rate, Exhibitors must be a member in good standing of SEMA or TIA from the execution of the Exhibit Space Rental Application through the Show's conclusion. SEMA or TIA members from the United States, Canada and Mexico must pay minimum dues of at least $350 per year to qualify for the Member Rate on booth space. International exhibitors (outside of Canada and Mexico) must pay a minimum dues of at least $1,000 to qualify for the Member Rate on booth space.
In compliance with the ADA, service animals—as defined by the ADA—are permitted at the Show. Other live animals, including comfort, emotional-support or therapy animals, pets and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting or working our event. The handler/owner of the service animal is responsible for the care and supervision of his or her animal. If the animal is not under control or is disruptive or not housebroken, Show Management may require it to be removed from the Show premises.
In order to qualify to hang a sign, your booth must be 20' x 20' or larger and may not be a linear booth. You must complete the Hanging Sign Design Notification Form and submit a rendering or digital photo of the sign showing all graphics, placement above booth, and dimensions, including width, height and circumference. Hanging signs may be hung at any height; however, the sign itself can be no more than 8' in height from top to bottom and must be finished on all sides. Freeman is required to hang all hanging signs and it is recommended that you ship in advance to ensure the sign is assembled and hung in a timely matter. Please note that Freeman costs for hanging a sign are incurred at both installation and dismantle so budget accordingly.
By April 25, exhibitors will receive an email with the date and time for their space selection. Between Monday, May 4 - Wednesday May 20, 2026, a SEMA Sales Representative will call the key contact to review the Show floorplan and select a booth. Following booth selection, the exhibiting company will receive an email confirmation with the agreed upon Show Section and booth number.
A Personally Operated Vehicle (POV) is a vehicle driven by you or your employee and Freeman will deliver the materials to your booth. Exhibitors with 400 square feet or less will receive the first 500 lbs. of materials free. Any freight over 500 lbs. will be charged the material handling rate for onsite delivery. Delivery must take place during move-in Saturday and Sunday, 8:00 am - 5:00 pm and Monday, 8:00 am - 2:30 pm. Exhibitors with 450 square feet of freight or larger must be moved as Material Handling by Freeman, and the applicable charges will be billed to your company.
Please follow the instructions in the Booth Vehicle Information form for questions related to arrival for all booth vehicles CLICK HERE
Effective one business day following Exhibitor’s selection of booth space through Sunday, August 2, 2026, Show Management shall retain 50% of rental cost of each space canceled. Beginning Monday, August 3, 2026, Show Management shall retain 100% of rental cost of each space canceled.
Yes. For your reference, we provide a Budget Calculator. This will help you decide which items you need for your exhibit and how to succeed at the Show. Then, go to the Exhibitor Services Manual and select the forms you need in order to complete your show plan.
Lead retrieval is a powerful tool that helps exhibitors quickly and easily collect contact information from attendees who visit their booth. Instead of manually writing down names or scanning business cards, you can simply scan an attendee's badge using a lead retrieval scanner or app. It's fast, accurate, and instantly organizes the data you need for effective follow up.
Why Exhibitors Love Lead Retrieval:
- Capture more leads, faster - Instantly scan badges and collect attendee info in seconds. No more missed opportunities or lost business cards.
- Qualify on the spot - Add notes and custom qualifiers as you talk, so your sales team knows exactly how to follow up.
- Access real time data - View and export your leads at any time, even during the Show. Perfect for managing hot prospects right away.
- Professional and polished - Impress attendees with your organized, high-tech setup and show you're serious about doing business.
- Boost ROI - Make the most of your investment in the Show by turning conversations into real sales opportunities.
Lead retrieval doesn't just help you collect leads; it helps you convert them. It's your key to driving post-show results, building stronger connections, and growing your business.
Make every lead count.
Want to accelerate your lead generation at the Show? Buckle up - here's how!
To fuel your sales pipeline, rent a lead retrieval scanner from Maritz! These powerful tools put you in the driver's seat, making capturing and tracking leads for smooth follow-ups easy. For more details, email Maritz lead retrieval specialists at expressleadpro@maritz.com.
Don't stall - capture leads, accelerate connections and drive your business to success!
More information will be released Spring 2026.
Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.
In compliance with the ADA, service animals—as defined by the ADA—are permitted at the Show. Other live animals, including comfort, emotional-support or therapy animals, pets and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting or working our event. The handler/owner of the service animal is responsible for the care and supervision of his or her animal. If the animal is not under control or is disruptive or not housebroken, Show Management may require it to be removed from the Show premises.
By April 25, exhibitors will receive an email with the date and time for their space selection. Between Monday, May 4 - Wednesday May 20, 2026, a SEMA Sales Representative will call the key contact to review the Show floorplan and select a booth. Following booth selection, the exhibiting company will receive an email confirmation with the agreed upon Show Section and booth number.
Following space selection, Exhibitors wishing to change their booth (location, size and/or configuration) following Space Selection must submit a "Change of Booth" form.