SEMA SHOW 2026 — MEDIA
Media Credentials
Accreditation is available to working members of the media who cover the automotive industry. Apply early — reviewed on a rolling basis.
Eligibility
SEMA Show maintains a trade-only, B2B environment. Media credentials are issued only to editorial and broadcast professionals who can demonstrate active coverage of the automotive aftermarket.
You must demonstrate both:
- Your organization is a qualifying media entity — an editorial or broadcast outlet that covers the SEMA industry, its members, its products, small businesses, or another relevant topic.
- You are actively affiliated with that organization — as a staff writer, editor, producer, photographer, videographer, or freelancer on assignment.
Supporting Documents
You may be asked to provide one or more of the following:
- ✓ Published articles, clips, or broadcast reels
- ✓ A link to your publication, channel, or outlet
- ✓ A letter of assignment from an editor or producer
- ✓ Masthead or staff page showing your byline
- ✓ Social media or podcast with relevant automotive content
- ✓ Press credentials from comparable trade events
Apply for Credentials
Credential applications are reviewed on a rolling basis. Apply as early as possible to ensure access before the show.
Questions?