SEMA SHOW 2026 — EXHIBITORS
Exhibitor Press Releases
Get your new product announcements in front of thousands of credentialed automotive media attending the show.
About the Program
The SEMA Show Exhibitor Press Release program is your direct line to the automotive media attending the show. Press releases are distributed through the Media Center, searchable online by journalists, and remain available throughout the show week.
Who It Reaches
- ✓ Credentialed print & digital media
- ✓ Broadcast journalists & podcasters
- ✓ Automotive photographers
- ✓ Industry analysts & bloggers
What to Include
- ✓ New product launches
- ✓ Company announcements
- ✓ Vehicle reveals & builds
- ✓ Awards & milestones
Tips for a Strong Release
Press releases are most effective when submitted at least 2 weeks before the show opens. Include high-resolution images, a clear headline, and a media contact with a direct phone number.
Submit a Release
Press releases are submitted through the SEMA Show portal. You must be a confirmed exhibitor to participate.
Questions about media outreach?